Vibe, Vision and Commerce Make East Village the Hot Spot

Great article by Lou Hirsh in the San Diego Business Journal.

If one had to declare a single neighborhood as the current development capital of San Diego County, the clear front-runner would be East Village. Read the article here.

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Close Up on San Diego Business Features I.D.E.A. District

Barry Waxler with co-hosts Andrea Kaye and Urban Miyares interview David Malmuth on their radio show, CLOSE UP on San Diego Business. CLOSE UP  is  a uniquely  styled  radio show  designed  as  an opportunity for  our San Diego community to become more familiar with our local businesses. Listen to the broadcast.

SDCCD Board Adopts 99-Year Ground Lease

The San Diego Community College District Board of Trustees has adopted a long-term ground lease in the Upper East Village for a full city block that will be developed into a mixed-use development in the I.D.E.A. District.

As part of the 99-year lease, Lowe Enterprises, Inc. and I.D.E.A. Partners, LLC. will develop the block bounded by E, F, Park, and 13th streets. The rent paid to the SDCCD will be $56,625 per month.

“This project will benefit both City College and the East Village community by creating a vibrant new mixed-use development,” said SDCCD Chancellor Constance Carroll. “In addition, this project will create a new source of revenue the district will use for building maintenance. Our two bond measures fund the cost of construction but not the cost of maintaining the facilities we build, so we are putting our own surplus property to work in order to develop revenue for this purpose.”

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IDEA District - IDEA1 Rendering

I.D.E.A. District Launches First Project

I.D.E.A. Partners and Lowe Enterprises are moving forward with the first new mixed-use project in the heart of I.D.E.A. District. This full city block, bounded by Park, 13th, E and F, will contain 100,000 square feet of creative office space, 138 highly-efficient residential units with multiple amenities, and a mix of retail, restaurants, and public spaces that will become vibrant gathering places in the District.  This combination of uses encourages the collaboration and collisions that are at the heart of I.D.E.A. District.


6 Startup Lessons From Designers at Pinterest, FuseProject, and Behance

“We believe that designers should be part of the DNA of companies from the beginning and partner with business and technology cofounders to build great products, user experiences, and a culture of innovation for the long run.”

This quote from the the FastCodeDesign article perfectly captures the spirit of I.D.E.A. District.  Our observation that breakthrough products and services are occurring at the intersection of design and technology is confirmed by the designer-founders of a number of exciting companies including Pinterest, SlideShare , and fuseproject.  These tech entrepreneurs are interviewed in a new book that is available through called Designer Founders.  I just downloaded it and can’t wait to dig in.  I’d love to hear what others think about the value of incorporating design and design thinking into start-ups and established companies.


Design Competition

Over the past couple of weeks, students from the NewSchool of Architecture and Design have been involved in a Design Competition for our “Liberation of the Park” project in East Village San Diego. Great designs and amazing work done by these students. Check out some of the pictures from the competition.

Also included is a very thoughtful email message from one of the students who participated in the design competition. Thank you to everyone who took part in the process. We’re making progress!

“This is Stephen Cornelius, one of the Newschool students that presented the proposals for the I.D.E.A. Districts Liberate the Park Project. This has been a great and exciting opportunity for us and we have all enjoyed the collaboration and passion that has gone into this project so far. We, as students of design, are excited to continue with this process to see our ideas come to life. I have attached some of the renderings from our project as discussed after the presentation. Thank you for your attendance and great interest in this project, we will see you shortly as this project progresses.”

– Stephen J. Cornelius

on behalf of my team for the Forest of Light

– Jimmy Vo, Greg Tatham, Richard Fuller


1 Forest-of-Light-test 2 Garden-Render 3 Shading-Render 4 Stage-Area-Render 5 EV Intervention 6 Analysis 7 Forest of Light 8 IDEA 9 iconic signage 10 Intervention again 11 students 12 female student 13 other students 14 skate 15 liberate

Great Interview on 60 Minutes

This interview with David Kelley is from the 60 Minutes on Sunday January 6th.  Kelley, is the co-founder of IDEO and founder of the d.School at Stanford. In this interview he talks about how the process of design thinking can lead to innovation breakthroughs.  The video provides lots of great insights, as well as anecdotes about Steve Jobs.  The concept is very similar to the goals of the I.D.E.A District.  Be sure to look at the extra footage at 60 Minutes Overtime.

Have You Read Our Vision?

We are very pleased to announce that I.D.E.A. Vision 2.0 is now up on our website.  What convinced us that the we needed to update this vision?

It has been 18 months since the release of the first Vision Document, and it is clear that our thinking, and the world, has evolved over that time.  We are now convinced that the jobs cluster that has the greatest opportunity for growth in downtown San Diego lies at the intersection of design and technology.  Evidence is mounting that these kinds of companies — including digital advertising, software design, video gaming, cybersecurity, and medical wireless — are already seeking downtown locations.  In fact, 170,000 square feet of downtown space has been leased to tech companies over the past 18 months.  But the opportunity is much greater if we can both build the kind of creative space that these workers are seeking, and nurture the urban vibrancy that is critical to making downtown a jobs magnet.

It is also evident that smart cities, and smart companies, understand the absolute imperative of growing, attracting, and retaining the best talent.  And increasingly, the most creative and highly educated young individuals want to be in an urban environment   So, the most important economic development strategy of the 21st century will be building the kinds of urban environments that deliver experiences that can draw and anchor talent.  In that regard, downtown San Diego has many natural attributes, but we still have work to do.

Most of our thinking about the underlying principles of the I.D.E.A. District has remained in tact;indeed, extensive conversations with numerous stakeholders and potential partners, plus in depth study of additional case studies, has confirmed that we are on the right track.  We are even more optimistic, if that is possible, about the potential for this big, bold economic development initiative to bring jobs and prosperity to the region.  However, we are also mindful that this opportunity will be squandered if we don’t take intentional action now because apartment development is beginning to gobble up the available sites.

We are committed to making 2013  a year of great progress for I.D.E.A. District, and we’re hopeful that placing this revised Vision Document on the website in a user-friendly fashion will encourage more engagement and feedback from the community. So, let us know what you think.