“We believe that designers should be part of the DNA of companies from the beginning and partner with business and technology cofounders to build great products, user experiences, and a culture of innovation for the long run.”
This quote from the the FastCodeDesign article perfectly captures the spirit of I.D.E.A. District. Our observation that breakthrough products and services are occurring at the intersection of design and technology is confirmed by the designer-founders of a number of exciting companies including Pinterest, SlideShare , and fuseproject. These tech entrepreneurs are interviewed in a new book that is available through Co.design called Designer Founders. I just downloaded it and can’t wait to dig in. I’d love to hear what others think about the value of incorporating design and design thinking into start-ups and established companies.