I.D.E.A. District

Don’t Miss Out on Design Forward > San Diego


At the forefront of the economy, good design IS a priority…
the next wave of innovation. 
– Fast Company

You are invited to join San Diego’s transformation

 
June 16, 2016
Port Pavilion on Broadway Pier
Designers, civic leaders and industry innovators explore the power of human-centered design in driving San Diego’s economic development and global stature.

TICKETS

Attendance at the June 16 Design Forward Summit is by invitation.  Get your tickets here!

PRESENTERS

Don Norman — Director, The Design Lab, UC San Diego
Sam Yen — Chief Design Officer, SAP
Kurt Walecki — Vice President of Design, Intuit
Global Design Team, GE Healthcare
Mark Cafferty — President & CEO, San Diego Regional Economic Development Corporation
Peter Haythornthwaite — Principal, Equip Design Integration Pty Ltd
Gabriella Gomez-Mont — Director, El Laboratorio para la Ciudad Mexico City
MaeLin Levine, President, Board of Trustees, Urban Discovery Academy, Inc./ Partner Visual Asylum
Mary L. Walshok — Associate Vice Chancellor for Public Programs & Dean of Extension at UC San Diego

…and many more of San Diego’s designers and design-driven leaders.

SCHEDULE

 

MINGLE + KICKOFF > 8-9AM

MORNING SESSIONS > 9-NOON

WHY DESIGN? WHY NOW?
Design is more than making things look attractive or a trendy business topic. Design is a proven and necessary innovation strategy today – and one that San Diego is well-positioned to leverage for unprecedented transformation.

Key leaders discuss the convergence and propulsion of civic, industry and community through human-centered design.
CREATING VALUE THROUGH DESIGN
In the U.S. and around the world, cities are embracing design as a strategic asset and transformation driver.  San Diego can capitalize on this knowledge and use design to enrich our communities, strengthen our businesses, and create value.
A panel of experts discuss models of how leading industry and government organizations have leveraged design and assessed its contribution to grow their economies and global stature.
SALON SESSION BREAKOUTS WITH DESIGN LEADERS
Industry and civic leaders connect with local designers to discover what design can do for you, your organization and your community. Designed to accommodate the spectrum of attendees from newcomers looking to understand the value of design to those looking for specific expertise.

Salons include: What is Design?/The Process of Design, Leveraging the Value of Design, Design Research, Design in Action/Tools of Design, and Experience Design

LUNCH

AFTERNOON SESSIONS > 1-5PM

 

SAN DIEGO: INNOVATION DESIGNED HERE
There are a multitude of innovative efforts underway in the region. Rather than merely celebrate them individually, let’s use design to realize the potential that is greater than the sum of the parts.

Case studies and discussion around the concrete and transformative value of design and why San Diego is positioned to be the next design and innovation hub.
SAN DIEGO FUTURES: SALON SESSION BREAKOUT
Leaders + visual renderers gather in collaborative breakout groups arranged around Life Sciences/Biotech, Sports, Telecommunication, Sensors/chips, Research, Military, Entertainment, Transit, Border, Education, Government, Health, and Urban Planning.

DESIGN FORWARD
Next Steps:  Introducing the Design Map, Design Corps and Design Action Plan

 
In addition to the Summit and Showcase, there are multiple opportunities to network and connect with the design thinkers, strategic technologists and civic innovators that are our Design Forward attendees.

AN EVENING MIXER > 5-7PM

Design Forward is partnering with San Diego Startup Week for a lively mixer directly following the Design Summit. Purchasing tickets to Startup Week automatically gives you access to the mixer as well as over 100 other events centered around entrepreneurship, technology and design. Participants in the Design Summit are invited to stay afterwards for access to the mixer.

A CREATIVE MORNING > 8:30AM JUNE 17

The next day Creative Mornings San Diego will hold their popular breakfast lecture series for creatives, always free, in the Pier Pavilion space.

 
 

Get tickets here.




IDEA1 is the first step to establishing the District’s vision of becoming San Diego’s design + technology innovation hub. We will achieve this goal by mixing all of the critical uses – office, residential, and retail – in a way that encourages interaction between inhabitants of this block and the larger community. The design principles that support an innovation ecosystem are on display in this project to act as an inspiration for other I.D.E.A. District designers and developers.



If you are a CEO ready to attract the best talent with creative office space and amenities, or a creative looking for a place to call home, welcome to IDEA1.



If you are a young professional looking to live in an innovative live/work/play community, welcome to IDEA1. Sign up for our Residential Interest List and be the first to know when units become available.