This article is by Carrie Rossenfeld in Globe St. and is originally posted here.

IDEA1 Featured in Globe St

IDEA1 Creating An Extraordinary Downtown Neighborhood

IDEA1, the first new mixed-use building in the East Village’s 35-block I.D.E.A. District, stays true to its stakeholders’ vision of a neighborhood of, by and for innovative, creative and entrepreneurial individuals, I.D.E.A. Partners LLC partner David Malmuth tells GlobeSt.com. Devlopers Lowe Enterprises, LaSalle Investment Management and I.D.E.A. Partners recently selected CBRE Group, Inc. to provide leasingservices for the ground-floor retail space of IDEA1, which is currently under construction.

CBRE’s retail experts Reg Kobzi and Michael Peterson are marketing the 5,000-square-foot retail component. VP Kobzi says, “There is nothing like this in the market. “We are seeking retailers with unique concepts that complement the innovative and creative environment that is bringing new vitality to the East Village.”

IDEA1 occupies a full city block, situated on E, F, Park and 13th streets. The developers of the $91-million project started construction in November 2015, and the mid-rise, six-story complex will feature 13,000 square feet of commercial space with 295 apartments, 25 ground-floor live/work lofts and eight luxury penthouse units. Designed by Miller Hull Architects, the project aims to integrate into the existing neighborhood while enhancing the community character with its approachability, creativity and transparent and colorful design elements. It also aims to create a more inviting pedestrian experience in the area, provide new restaurantsand retail and communal spaces that will benefit IDEA1 residents and its neighbors.

We spoke exclusively with Malmuth about IDEA1, what it brings to the Downtown submarket and what stakeholders get out of it.

Malmuth: “The ground floor is 25 live/work spaces, seven that face the Hub, and we hope they will be populated by people who believe the East Village is an opportunity to create the next big thing in San Diego.”

GlobeSt.com: What will this project deliver to the Downtown market that is unique?

Malmuth: Very much in the spirit of I.D.E.A. District, we’ve created a social space in IDEA1 called the Hub. We created a space in the center of the project for the larger I.D.E.A. District community to gather. Our hope is it will become very actively utilized: perhaps yoga in morning, a tech talk in midday, a meetup and an art show at night. We don’t know exactly how it will happen, but we’re appealing to this community of creative people, who will step up with all kinds of creative ideas for ways to use that space. It will be a great stage for the community to show its creativity, and it fits with the ethos of I.D.E.A. District and IDEA1. These people have new ideas they want to express—business and creative ideas. It supports those kinds of ambitions, allowing people to be in setting where we’re encouraging people to collide.

The ground floor is 25 live/work spaces, seven that face the Hub, and we hope they will be populated by people who believe the East Village is an opportunity to create the next big thing in San Diego—the next big brewery or fashion concept, etc. We don’t know, but if you put out that kind of energy, people will embrace it.

(cont)…

Read the rest of the article here.

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