I.D.E.A. District

Portland = Pearl, San Diego = I.D.E.A

Learning what has made Portland successful reveals opportunities for San Diego’s transition, whether by choice or necessity, from suburban to urban. By creating a complete community, building a physical framework, and establishing a sense of place, the I.D.E.A. District can offer a high quality of life to San Diegans and attract innovative, educated residents downtown.

Read Portland/Pearl, San Diego/I.D.E.A. by San Diego planner Myles Pomeroy and local architect Zach Adams.